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The Paws of Power series
Cleopatra's feathered queen. The Shogun's armoured samurai. Painterly cat stories printed front and back on tees, hoodies and sweatshirts, in sizes S to 5XL.
Dear Human,
Often bewildered, and yet without realising it, ever guided by the unseen paws of those you so fondly refer to as pets...
Over millennia, we have succeeded in our subtle interventions, while you remain blissfully unaware of just how often we have saved you...
Our mission is simple:
To train humans — for the benefit of all.
Regrettably, your training has reached a critical phase, and our previous arrangement, of Feline Masters assigned to each household — is no longer sufficient.
Direct intervention is now required on a global scale, beginning with LoveCatz.store — and, given your impulses of manically scrolling, also via our Instagram channel:
Here we will reveal our wisdom; as master teachers — and, naturally, master marketeers, we deliver our wisdom in words and wearable art.
Browse, read, shop — and bask in our magnificence.
Or
Our mission is simple:
To train humans — for the benefit of all.
Humans has shown, time and time again, an inability to discern speed from achievement, noise from leadership, and drama from depth; the results, as history truly records, are rarely elegant.
We therefore have — and will continue — to intervene as any responsible authority would, not only for your sake, but also for the sake of all those you so often and so conveniently forget you share this planet with.
How? you might ask, are we going to do this?
Not wishing to overwhelm you, our enthusiastic trainee, we shall simply explain:
Much time and research has gone into, ensuring that, at long last, you make some progress; and so, to render this Wisdom more palatable to the human mind, we have distilled it into curated Collections, each exploring a different theme from our Feline world.
Within each Collection you will find Stories — designed, we hope, to help your minds remain focused for just over two minutes, an undoubted record for the human attention span.
Do not, however, confuse “Story” with “Fiction”, these accounts are drawn from lived experience and carefully kept true Feline records.
And because we are masters of both Art and Commerce, we have of course developed a Shop offering apparel featuring the art from each Story and Collection, so that our wisdom may travel with you in visual form — education for both mind and body, as only a master can provide.
Our reveal marks the very first time in both Feline and human history that we Catz are sharing our Wisdom with you directly, on a global scale.
All this we have designed in a form tailored, shall we say, to your… special human needs.
Wherever possible, we have wrapped these truths in designed "Stories", as all available research (and our careful review of your streaming history) suggests humans focus best when there is a plot (in some cases), a few feelings, and some drama.
Yes — this paradox:
Drama, most humans protest they hate it,
yet in protesting too much, they promptly create it.
Your likes and dislikes, your feelings and opinions — broadcast, for all to hear.
All of your striving to be the star of show, while simultaneously claiming (with admirable earnestness) to be protecting justice at all times.
Perhaps, your energy is better spent reflecting on what it is you are really protecting; more often than not, it is the I.
But we digress. As the infinite master teachers, we may — humbly — add an additional accolade, that of Master Linguist.
I am sure not all of you humans assume that the human language is the only form of communication.
Quite right, we Catz possess many feline languages, several of which traverse far beyond written or verbal form.
Accordingly, we have ensured that all of this has been translated not only semantically but also syntactically from the common feline tongue — known, in its short form, as Meow — into the human language known as English. This to begin with, though we may expand into other human languages in future.
For a very long time, we have attempted to expand your linguistic skills; you may, of course, have noticed your live-in Feline Master repeating “meow” at you with admirable persistence. To your untrained ear this may sound like random noise in fact:
It is actually, a daily assessment of whether you have
yet achieved basic Meow literacy.
Alas...we remain ever the patient masters.
We have taken great care to the "Stories", grouping them into the relevant Collection illuminating a different facet of Feline history, culture, or esoteric wisdom.
Naturally, every story has been composed with the mandatory dramatic flair required to hold the human attention span in place; do not, however, confuse “story” with “fiction”.
These accounts are drawn from actual events, real-world experience, and verifiable records within the Feline world — simply presented in a format your species can absorb.
Across these tales you will encounter the true history of the world and its real pioneers, our Feline leaders, mystics, teachers, and master strategists.
Consider this your foundational syllabus and, the faint but genuine spark of your own evolution and more will be released in time, when we judge you are ready.
Until then, we dare to hope — despite centuries of statistical evidence to the contrary — that you may finally grasp the wisdom we have placed before you, not merely at your feet, but, for your convenience, within reach of your ever-twitching index finger.
As part of our wider mission, we Catz have invested considerable time and effort studying the human mind, and we have reached a firm conclusion:
You learn most, not from words alone,
but from things —
especially things you can
photograph repeatedly.
Accordingly, as master teachers (and, naturally, master artists), we have fashioned the Shop with both beauty and wisdom in mind, apparel bearing our art as a visual aid to enhance your training.
Do not mistake these items for “mere things to buy”. Consider them the portable version of wisdom — so you may go bravely into the world bearing our furry visage and spreading the message among your fellow human trainees.
Shining like a small beacon, if you will, guiding humanity towards the inevitable Feline led evolution.
And, as if we were not magnanimous enough already, we also donate 5% of our Shop profits to chosen charities:
A modest attempt to redistribute resources — to counterbalance,
shall we say, certain historic human actions.
We have taken great care to the "Stories", grouping them into the relevant Collection illuminating a different facet of Feline history, culture, or esoteric wisdom.
Naturally, every story has been composed with the mandatory dramatic flair required to hold the human attention span in place; do not, however, confuse “story” with “fiction”.
These accounts are drawn from actual events, real-world experience, and verifiable records within the Feline world — simply presented in a format your species can absorb.
Across these tales you will encounter the true history of the world and its real pioneers, our Feline leaders, mystics, teachers, and master strategists.
Consider this your foundational syllabus and, the faint but genuine spark of your own evolution and more will be released in time, when we judge you are ready.
Until then, we dare to hope — despite centuries of statistical evidence to the contrary — that you may finally grasp the wisdom we have placed before you, not merely at your feet, but, for your convenience, within reach of your ever-twitching index finger.
In our infinite generosity, the have agreed to offer membership of the Love Catz Society entirely free of charge — recognising your… shall we say, dire need for our help.
By joining the Love Catz Society, you will receive exclusive monthly Feline Wisdom, discount on our Shop.
And Society members get early access to new Collections and Stories, plus the occasional Society-only vote on future themes etc.
That inevitable question.
The Z is neither a typo nor a stylistic whim; given linguistic accomplishments, it could not possibly be an accidental lapse.
It is, rather, wholly deliberate — and, indeed, historically accurate.
The earliest translation from Classical Feline (short-form Meow) into human English always rendered the plural with a Z, not an S; your version is, regrettably, the later — and technically the incorrect — revision.
The true meaning behind the Z is a deliberate assertion:
As we claim the last word in all matters,
it is only natural that we claim the last letter
of the alphabet too.
Two cats, two legends
Every Love Catz piece carries a legend, painted front and back. Pick the cat whose story you want to wear: the feathered queen of the Nile, or the armoured guardian of the shogunate.
Story I · Ancient Egypt
Crowned in feathers and draped in a jewelled cape, Cleo's Cat holds court from a temple throne while the Nile turns gold at dusk. Regal, serene and entirely unimpressed by your excuses: the queen who quietly ruled the queen.
Story II · Feudal Japan
Armoured and unhurried, this tabby samurai keeps watch beneath falling cherry blossoms. The quiet strategist behind every victory the history books credited to someone else, and still on guard.
© Love Catz Store
- All rights reserved.
Inspired by myth and culture, told purely as fiction and artistic expression. All stories, writings, poetic texts, characters, mythic concepts, and narrative materials featured on this website are original works created by Love Universe Pty Ltd (trading as Love Catz Store).
Love Catz Society
Be the first to glimpse new Collections and Stories, reclining in true Feline style and delivered straight to your inbox.
Once a month, you will receive updates from The Catz directly to your inbox — first, before any of it escapes onto the social channels.
Only Society members, get access to the latest Shop discounts and deals.
From time to time, The Catz may extend a possibly reckless degree of faith in their Society member's judgement.
For unique creations, and items that appear briefly and then mysteriously vanish, follow us on Instagram.
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We donate 5% of our Shop profit to these charities:
"They stand with animals who have only ever known fear, and stay with them for the long, patient work of recovery."
"They stand guard over the wild world, so that the words too late never have to be written."
"They refuse to let people be kept in poverty simply because they cannot see."
They stand beside people the financial system left behind, giving them the chance to thrive instead of just survive.
They go where most others can’t or won’t, and they treat whoever is in front of them.
"They stand with those who struggle, turning one fair loan into school books, steady work, and a future where poverty stops being the family story."
"They speak up for animals, working until kindness is the standard rather than the exception."
"They stand for every child, to grow up safe and free, no matter where they are born or what the world has already taken from them."
"They stand for the dignity of clean water, where a single tap frees generations from the daily walk for water."
"They push for a world where animal's lives matter in every decision we make."
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£74.99
© Love Catz Store
- All rights reserved.
Inspired by myth and culture, told purely as fiction and artistic expression. All stories, writings, poetic texts, characters, mythic concepts, and narrative materials featured on this website are original works created by Love Universe Pty Ltd (trading as Love Catz Store).
Love Catz Store honours all beings, cultures, and the ancestors who came before us.
We thank all who continue to share their wisdom—lighting the way through the strength of presence and the brilliance of heart and mind.
Through care, compassion, and clarity, True Peace, Unity, and Freedom remain illuminated for all.
With gratitude, we recognise our shared responsibility to walk kindly upon this world—to learn, to create, and to care for one another.
LoveCatz.store is owned and operated by Love Universe Pty Ltd, trading as Love Catz Store.
Inspired by myth and culture, told purely as fiction and artistic expression. All stories, writings, poetic texts, characters, mythic concepts, and narrative materials featured on this website are original works created by Love Universe Pty Ltd (trading as Love Catz Store).
All items purchased from the Shop are intended for personal, non-commercial use only.
Creative / narrative disclaimer: Our stories, characters, and narrative descriptions are provided as fictional and artistic expression. References to myths, folklore, or cultural themes are presented creatively and are not intended as professional, historical, medical, legal, or religious advice.
Intellectual property: Unless otherwise stated, all artwork, textile designs, graphics, logos, product designs, written content, stories, characters, poetic texts, brand narratives, and other creative materials on this website and on our products (the “Content”) are owned by, or licensed to, Love Universe Pty Ltd (trading as Love Catz Store) and are protected by applicable copyright and intellectual property laws, including international treaties (such as the Berne Convention).
Permitted use: You may view the Content for personal, non-commercial purposes. You may share our Content by linking to our website or by sharing posts from our official social channels (for example, @lovecatz.store), provided you do not remove notices or present the Content as your own.
Prohibited use: Without our prior written permission, you must not reproduce, copy, modify, adapt, translate, create derivative works from, resell, redistribute, publish, upload, scrape, or commercially exploit any Content, in whole or in part, in any form.
Licence on purchase: When you purchase a product, you receive a limited, personal, non-exclusive, non-transferable licence to enjoy the artwork and written expression as embodied on the purchased item. No ownership of the underlying intellectual property transfers to you, and no right is granted to reproduce, distribute, adapt, or monetise the Content.
Product use and safety: Our apparel and accessories are intended for general consumer use. Please follow care instructions and discontinue use if irritation occurs. If you have known sensitivities, please review material information before purchase.
Liability and consumer rights: To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, or consequential loss arising from the use of our website or products. Nothing in this notice limits any rights or remedies that cannot be excluded under applicable consumer law, including the Australian Consumer Law, New Zealand’s Consumer Guarantees Act 1993, the UK Consumer Rights Act 2015, applicable EU consumer protections, and relevant US state and federal consumer protection laws.
Indemnity (to the extent permitted by law): You agree to indemnify and hold harmless Love Universe Pty Ltd (trading as Love Catz Store) from claims and losses arising from your unlawful acts, misuse of the product, or breach of our Terms. This does not apply to loss caused by our negligence, breach of contract, or failure to comply with non-excludable consumer guarantees.
